Desco von Schulthess
During the 20th century, Desco von Schulthess enjoyed a long history in the luxury watch world and established a significant reputation. In the early 1960s, the firm acquired a watch assembly factory in Saignelégier, which became the Maurice Lacroix subsidiary in 1975.
A craftsman who masters all stages of design
The beginnings of Maurice Lacroix
Maurice Lacroix focused on developing complementary and innovative watchmaking complications at the beginning of its history. It then created its movements, the first of which was the ML 106 Caliber, entirely designed and developed in-house.
Since the mid-2000s, Maurice Lacroix has become a critical Swiss watch manufacturer that still produces its components. The company is proud to have designed complex, innovative movements while dedicated to manufacturing analogue systems.
A blend of high-tech and tradition
Maurice Lacroix has mastered the latest cutting-edge digital technologies and excels in combining ultra-modern manufacturing techniques with traditional watchmaking skills passed down from generation to generation.
This creative ambition led Lacroix to invent some popular collections and models. Maurice Lacroix watches are meticulously crafted in small batches and are technically complex. Each model is unique and has a character of its own.
The collections
A distinctive look with shared elements of class, elegance and excellence marks Maurice Lacroix’s collection. The Masterpiece collection, which debuted in 1992, is undoubtedly one of the most famous collections by this Swiss manufacturer. In just 40 years, the selection of successful collections has increased – to cite a few, the Aikon, Eliros, Ponto and Fiaba collections. The Masterpiece Gravity watch was launched in 2014 and has enjoyed steady success.
The watchmaker Michel Vermot designed the Masterpiece Gravity’s movement. Its assortment is entirely made out of silicon. The result is a real technological feat; this watch is impressive because of its reliability - silicon is three times lighter than steel, reduces energy consumption and increases precision - and its modern-urban yet traditional design makes it a must-have!
Maurice Lacroix: one of the greatest names in watchmaking
Since 1975, the journey has been long and punctuated by well-deserved success. Maurice Lacroix has quickly established an entire luxury empire and is a crucial Swiss watch company in Japan, Hong Kong and Thailand. It has opened more than 3,500 stores in 60 countries around the world.
In 1992, it separated from Desco von Schulthess to become an independent company whose hallmark is based mainly on its drive to innovate.
In 2010, Maurice Lacroix led a successful marketing campaign. Its slogan, "Follow Your Convictions,” perfectly reflects the company’s dynamic spirit.
Purchase your MAURICE LACROIX timepiece at Basic Mercat jewellery and watch retailer in Andorra
The Andorran watch retailer’s Address - purchase a MAURICE LACROIX watch in Andorra
Basic Mercat luxury watch retailer
Basic Mercat jewellery and watch retailer is located in the capital of the Principality, Andorra la Vella. The boutique is open daily from 10 AM to 2 PM and 4 PM to 8 PM - Av. Meritxell, 50, AD500 Andorra la Vella.
Check the availability of your MAURICE LACROIX watch before coming to purchase it in Andorra
To purchase a MAURICE LACROIX watch in Andorra or other luxury jewellery pieces by prestigious brands, feel free to contact Basic Mercat to check the availability of the articles that interest you, by phone, at +376 885 110 or by WhatsApp at +376 609 110
