An appointment in the French Riviera
Kendall Jenner and Valérie Messika met in the in the French Riviera, south of France, to shoot the Maison’s new campaign directed by Chris Colls, who has worked with brands such as Moncler, Victoria Beckham and Saint Laurent, among others.
True to her instinct to find the woman who best reflects Messika, the designer chose Kendall Jenner as the face of the campaign.
Kendall, the next generation Alpha woman
“Women inspire me through their individuality. I see Kendall as an incarnation of the Alpha woman: mysterious, free and in control of her own destiny,” Vàlerie Messika said. “She is also a strong and influential woman. She is one of the top models, a reflection of the new generation.”
Who better than Kendall Jenner to inject energy and freedom into the new MESSIKA campaign? The model regularly wears MESSIKA jewelry for both fashion shows and private occasions, and now embodies the Messika woman, her freedom and modernity.
The infinite woman
The photographs combine the momentum of Kendall Jenner’s figure with the infinity of the landscape. Capturing the immensity of the sea meeting the sky, each image is a manifesto of freedom. Whatever her choice, her attitude reflects her modernity.
Between “athleisure” and performance, her outfits have the energy of a woman who is confident in her life and era, whose body and mind are in harmony. A strong, resolute woman, master of her destiny.
To capture this free woman, Australian photographer Chris Colls combines aesthetics and movement, reflecting a plural femininity. Through this campaign, the Maison confirms its strong bond with women. Messika jewelry is easy to wear and combine, so that women can live each moment as they choose. They all share a single ambition: to exude confidence in order to feel free.
“I am very happy to have been chosen by Valérie Messika to represent her new campaign. Her jewelry has always reminded me of Paris’ beauty, so dear to my heart! During the shoot, I was able to admire so many beautiful pieces that allowed me to rediscover the Maison’s expertise, which is reflected in every detail.” Kendall Jenner said.