Exceptional individuals representing a key watchmaking brand
Basic Mercat is the key destination for purchasing watches and jewelry in Andorra. Today, Basic Mercat presents the Breitling Squads. This advertising campaign has been a huge international success.
It brings together individuals who are recognized in their professions, whether it is in the cinematic, artistic or athletic field. Four distinct squads have been created to promote the following values - interactivity, credibility, honesty and authenticity. The squads consist of the Cinema Squad, Explorers Squad, Surfers Squad and Triathlon Squad.
Purchase a Breitling watch in Andorra - Which is your Squad?
Throughout its history, Breitling has shared a close relationship with leading moviemakers and its watches have been featured in countless films. Movies can transport viewers to any place on earth – on land, in the air or underwater. Breitling watches are specially designed to function properly in all of these environments.
In the past iconic actors - such as Sean Connery as James Bond in Thunderball (1965) - have worn Breitling watches on their wrists.
Today, Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu are partnering with the Swiss manufacturer as members of the new Breitling Cinema Squad. Countless exceptional actors and directors proudly wear pieces created by this historic brand.
Georges Kern, CEO of Breitling defined the Explorers Squad as representing the brand’s values by stating, “At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success.” He added that these values correspond perfectly to those defined by Breitling since the end of the 19th century, "We aim for authenticity, credibility, and honesty for our brand and our products”
To illustrate these ideas it was essential to choose three great adventurers with strong personalities. The Explorers Squad includes the following individuals:
- Bertrand Piccard: specialist in renewable energies who initiated the Solar Impulse challenge by circumnavigating the globe in a solar powered aircraft.
- David de Rothschild: environmentalist and creator of the Sculpt The Future Foundation
- Inge Solheim: a famous expedition guide with extensive experience in the most extreme environments (South Pole, North Pole, etc.).
What a team!
Part of Breitling’s extraordinary legacy is its connection to the ocean! The marine world has inspired Breitling and become part of its fabulous heritage and impressive universe.
Over the decades, Breitling has succeeded in producing some of the most luxurious and high-performing diving watches in the world, such as the iconic Superocean model.
In order to best illustrate its competence in this field, the Swiss Watchmaker brought together the greatest surfers in the world to create its Surfers Squad:
- Stephanie Gilmore: Australian surfing star who won the World Championships at the Women’s ASP World Tour six times
- Sally Fitzgibbons: another Australian surfer, who has won countless major titles over the past 10 years
- Kelly Slater: an American surfer who is the most successful surfer of all time. He has been the World Champion eleven times. His remarkable career deserves great respect and admiration.
Finally, the Triathlon Squad brings together 3 exceptional athletes who can count on Breitling’s support to measure their performances! Let’s not forget that Breitling invented the stopwatch wristwatch and that its movements are entirely designed in its workshops and validated by the Swiss Official Chronometer Control (COSC), a guarantee of supreme quality.
The Triathlon Squad is comprised of German Jan Frodeno, gold medalist at the 2008 Beijing Olympic Games, the Australian Chris "Macca" McCormack, two-time Ironman World Champion (2007, 2010) and the Swiss Daniela Ryf, Ironman winner in 2015, 2016 and 2017.
Purchase your Breitling watch in Andorra!
Basic Mercat’s hours
Basic Mercat jewelry and watch retailer is located in the capital of the Principality, Andorra la Vella. The boutique is open every day from 10AM to 2PM and from 4PM to 8 PM - Av. Meritxell, 50, AD500 Andorra la Vella.
Purchase a Breitling watch in Andorra la Vella: one-of-a-kind service
You will receive personalized service from our team of experienced salespeople who will assist and give you advise in order to make your shopping experience one-of-a-kind. Before visiting us, you can inquire about the availability of the pieces you wish to purchase by contacting us at the following telephone number: +376 885 110.