An exclusive soirée in New York
World-renowned Swiss watch brand Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition at an exclusive soirée at the brand’s flagship Boutique in New York, hosted by Cinema Squad Member Adam Driver, Norton Motorcycles CEO Stuart Garner and Breitling USA President Thierry Prissert. Also on-hand to mark the occasion were a crowd of motorcycle enthusiasts including members of the New York Classic Riders group, Manhattan tastemakers and Breitling clientele, as well as personalities from a variety of industries including fashion, sport, finance and entertainment. VIP guests and customers were treated to signature cocktails and inspired fare while enjoying music provided by watch aficionado and famed NY-based DJ, Brendan Fallis. For the first time in the U.S., the Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle was also on display for guests to experience.
A lover of motorcycles
Sporting the new Breitling Premier B01Chronograph Norton Edition on his wrist, Driver spoke about his love of motorcycles and eagerness to receive his own Norton Commando 961 Café Racer MKII Breitling Limited Edition remarking, “I appreciate the way the timeless design and engineering elements have been married to create the Breitling Premier Norton Edition watch.”
Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
The Norton Motorcycle Company is a British motorcycle marque, originally from Birmingham, England, UK. It was founded in 1898 as a manufacturer of “fittings and parts for the two-wheel trade”. By 1902 the company had begun manufacturing motorcycles with bought-in engines. In 1908 a Norton-built engine was added to the range. This began a long series of production of single and eventually twin-cylinder motorcycles, and a long history of racing involvement.