Gemstones, pearls and light
Grace Kelly and Julia Roberts
Fred Samuel, one of the most fabulous jewellery designers of the 20th century, is renowned for designing jewellery of great finesse and whose inspiration is drawn from the sea and South America’s soft and warm energy.
A leading Parisian personality from the late 1930s onwards, Fred’s prestigious collections attracted the attention of the most iconic individuals of the time. His entourage included Princess Grace of Monaco, Jean Cocteau (for whom he made a medal in 1962), Bernard Buffet and Foujita.
In 1989, the brand crafted the diamond and rubellite necklace actress Julia Roberts wore in Pretty Woman.
In 1977, he presented Le Soleil d’or to the princess of the Middle East. This was an extraordinary diamond of more than 105 carats, famous for its yellow colour jonquille or daffodil.
Unparalleled collections
Fred invented a unique jewellery style by allowing light to filter through the stones to express their authentic characters. Having grown up in an environment where the words jade, amber, coral, lapis lazuli and tortoise shell were not just abstract notions but part of his very existence, the need to create jewellery came naturally to him. Using his unique personal story, his desire pushed him to create pieces unlike anyone else.
A lover of beauty and feelings
The sea, sunshine and light inspire Samuel’s collections. Fred has created pieces that highlight the natural beauty of pearls while integrating their luxurious nature with everyday life. His famous Pain de Sucre rings are a prime example of his work.
In 2016, celebrating his 80th birthday and marking the 10th anniversary of the death of the company’s founder, the brand launched a new collection of bracelets called 8°0. Timelessly modern, this piece is in the shape of an 8 - or the lemniscate – symbolising unity, fidelity and the deep bonds of love woven between two people.
The sumptuous Force 10 collection
Fred jewellery is an invitation to a celebration of feeling glamorous daily. The Force 10 collection, one of the designer’s most emblematic collections, perfectly symbolises this concept.
Created in 1966 by one of Fred Samuel’s sons and inspired by the sea, the sailor knot motif adorns this collection’s elegant and carefree jewellery. The bracelet comprises a braided stainless steel cable with an elegant shackle reminiscent of a sailor’s carabiner.
The latest digital version of the Force 10 bracelet was launched in 2017. The Force 10 bracelet is now available in 21 models with interchangeable shackles and cables, making 483 possible combinations! This piece can be personalised and is available on demand.
The Pretty Woman collection
Fred celebrates love and dedicates a significant fine jewellery collection to her: Pretty Woman.
Today, as passion takes on such a unique hue for each of us, Fred takes inspiration from the iconic necklace from the film and makes his Pretty Woman collection a modern expression of the many facets of love. A vision embodied by a solid aesthetic "heart in the heart" and a collection for women that comes in different styles: necklaces, rings, bracelets in gold, diamonds and rubellites. Pretty Woman invites you to the game of mix and matches more than any other collection.
Argentinian roots
The Japanese pearl
Fred Samuel was born in Argentina in 1908 and has built an excellent reputation in France and worldwide. Son of Alsatian parents who fled the German occupation of 1870, he moved to France at 16 and decided to train as a jeweller.
He set up his own business on Rue Royale in Paris in 1936 and was one of the first creators to introduce Japanese cultured pearls to the West. This innovation disrupted a world in which the use of fine pearls had not been usual. The term Fred colour, referring to the cream/pink light hue of the pearls used in his creations, dates from this period.
World renowned
The brand Fred Joailler rose quickly to fame. Despite the difficult period of the Second World War, American film stars such as Douglas Fairbanks and Marlene Dietrich made the brand famous in the United States. In December 1941, a yellow star was installed in the window of his Parisian boutique.
The post-war years were prosperous as Fred set off again to conquer the world of luxury. The multinational conglomerate company LVMH bought Fred Joailler in 1995.
Your Fred jewellery at Basic Mercat jewellery and watch retailer in Andorra
The Andorran jewelry store’s address - purchase Fred jewelry in Andorra
Basic Mercat luxury jewellery and Watch retailer
Basic Mercat jewellery and Watch retailer is located in the capital of the Principality, Andorra la Vella. The boutique is open daily from 10 AM to 2 PM and 4 PM to 8 PM - Av. Meritxell, 50, AD500 Andorra la Vella.
Check the availability of your Fred jewelry at Basic Mercat jeweler before purchasing it in Andorra
To purchase Fred jewellery in Andorra or other luxury jewellery pieces by prestigious brands, feel free to contact Basic Mercat to check the availability of the articles that interest you.
