Countless successful collections
Chopard’s company philosophy, which it has followed for a century and a half, is based on creative freedom and innovative manufacturing techniques that create watches, jewelry and accessories that stand apart from those of other brands. Thanks to a team of hand-selected expert craftsmen, this luxury brand designs innovative products of unparalleled quality in its own workshops by implementing the company’s long-standing savoir-faire.
The Happy Diamonds, Happy Sport watches and L.U.C. collections
Happy Diamond Watches
This sublime collection perfectly illustrates Chopard’s successful partnership with the Scheufele silversmithing company, which began in the early 1960s. A perfect reflection of the House’s new identity, the Happy Diamonds watch collection updates traditional models that have made Chopard so successful with high-tech precision. This very sophisticated, strikingly beautiful model is equipped with mobile diamonds floating between two sapphire crystals.
In the 1980s, a collection of watches with leather straps designed for sporting activities was launched as part of a partnership between Chopard and the Mille Miglia automobile race in Italy. Since then, Mille Miglia watches have become one of the brand’s emblematic models, paving the way for another one of their prestigious collections - Happy Sport. The watches in this collection feature a surprising combination of diamond and steel, available in countless different models.
How can we ignore the L.U.C (Louis-Ulysse Chopard) watches? Karl-Friedrich Scheufele designed this luxury watch collection in 1997. This collection has several different models grouped into 9 categories according to their movements, including the chronograph, which has been certified as a Chronometer by the Swiss Official Chronometer Control (COSC). All of them are of course marked with the seal of the legendary Poinçon de Genève, testifying to the high quality of Swiss watchmaking.
Today, the House of Chopard is held in the highest regard due to its success and critical acclaim. It has firmly established its reputation of excellence in the Swiss watchmaking field.
Chopard: a history of traditional Swiss watchmaking
Geneva’s watchmaking tradition
Louis-Ulysse Chopard (1836-1915) founded this eponymous House in 1860 in Geneva. At the age of 24 he opened his first goldsmith’s workshop always paying special attention to his customers and their wishes.
This open-mindedness led him to design watches that combined practicality and elegance. Chopard’s very reliable and powerful watches quickly gained international notoriaty. Chopard is now a symbol of luxury jewelry and fine watchmaking!
From Tsar Nicholas II to Karl-Scheufele III
The brand’s success continued as the years went by. Tsar Nicholas II of Russia entrusted Chopard with his commissions. At this time, Chopard also worked for the Swiss railway company.
After the difficult post-war period, Paul-Louis Chopard’s heir was thinking of selling the family’s luxury empire, which no one wanted to take over. Karl-Scheufele III suggested an attractive business proposal and thus their brilliant partnership began. This German goldsmith and watchmaker continued to develop a business that met the brand’s requirements while incorporating his talent and artistic vision.
Purchase your Chopard watch in Andorra at Basic Mercat jewelry & watch retailer
The quintessence of Swiss watchmaking and jewelry can be found in all of Chopard’s watch and jewelry collections. Chopard is renowned for its high-end watchmaking technologies. Purchasing your Chopard watch at Basic Mercat in Andorra allows you to enjoy an extremely wide array of models at the best prices.
The Andorran watch retailer’s Address - purchase a Chopard watch in Andorra
Basic Mercat luxury watch retailer
Basic Mercat jewelry and watch retailer is located in the capital of the Principality, Andorra la Vella. The boutique is open every day from 10AM to 2PM and from 4PM to 8 PM - Av. Meritxell, 50, AD500 Andorra la Vella.
Check the availability of your Chopard watch before coming to purchasing it in Andorra
In order to purchase a Chopard watch in Andorra or other luxury jewelry pieces by prestigious brands, feel free to contact Basic Mercat to check the availability of the pieces that interest you, by phone, at +376 885 110 or by WhatsApp at +376 609 110