Desco von Schulthess
During the 20th century, Desco von Schulthess has enjoyed a long history in the luxury watch world and has established a significant reputation. In the early 1960s, the firm acquired a watch assembly factory located in Saignelégier, which became the subsidiary Maurice Lacroix in 1975.
A craftsman who masters all stages of design
The beginnings of Maurice Lacroix
At the beginning of its history, Maurice Lacroix focused on the development of complementary and innovative watchmaking complications. It then developed its own movements, the first of which was the ML 106 Caliber, which is entirely designed and developed in-house.
Since the mid-2000s, Maurice Lacroix has become one of the key Swiss watch manufacturers who still produce their own components. The company is proud to have designed complex, innovative movements while staying dedicated to manufacturing of analog systems.
A blend of high-tech and tradition
Maurice Lacroix has mastered the latest cutting-edge digital technologies and excels in combining ultra-modern manufacturing techniques with traditional watchmaking skills that have been passed down from generation to generation.
This creative ambition led Lacroix to invent some of the most popular collections and models. Maurice Lacroix watches are meticulously crafted in small batches and are technically complex. Each model is unique and seems to have a character of its own.
At Maurice Lacroix, each collection is marked by a very distinctive look, whose common elements are class, elegance and excellence. In just 40 years, the selection of successful collections has increased – to cite a few, the Aikon, Eliros, Ponto and Fiaba collections. The Masterpiece collection, which debuted in 1992, is undoubtedly one of the most famous collections by this Swiss manufacturer. The Masterpiece Gravity watch was launched in 2014 and has enjoyed a steady success.
The watchmaker Michel Vermot designed the Masterpiece Gravity’s movement. Its assortment is entirely made out of silicon. The result is a real technological feat, this watch is impressive because of its reliability - silicon is 3 times lighter than steel, reduces energy consumption and increases precision - and its modern-urban yet traditional design makes it a true must-have!
Maurice Lacroix: one of the greatest names in watchmaking
Since 1975, the journey has been long and punctuated by well-deserved success. Maurice Lacroix has succeeded in establishing a real luxury empire in a very short period of time and is a key Swiss watch company in Japan, Hong Kong and Thailand. It has opened more than 3,500 stores in 60 countries around the world.
In 1992, it separated from Desco von Schulthess to become an autonomous company whose hallmark is largely based on its drive to innovate.
In 2010, Maurice Lacroix led a successful marketing campaign. Its slogan, "Follow Your Convictions,” perfectly reflects the company’s dynamic spirit.
Purchase a Maurice Lacroix watch in Andorra at Basic Mercat jewelry and watch retailer
Basic Mercat’s address
Basic Mercat Jewelry and watch retailer is located in the capital of the Principality, Andorra la Vella. The boutique is open every day from 10AM to 2PM and from 4PM to 8 PM - Av. Meritxell, 50, AD500 Andorra la Vella.
Purchase a Maurice Lacroix watch in Andorra with the watch retailer Basic Mercat!
Follow Your Convictions…
Many stars and influential people feel akin to this company’s values, including Bob Geldof, the golfer Justin Rose, Jimmy Wales the founder of Wikipedia or actor and singer Dicky Cheung.
Check the availability of your Maurice Lacroix watch at your Basic Mercat watch retailer before buying it in Andorra
In order to purchase a Maurice Lacroix watch in Andorra or other luxury jewelry pieces by prestigious brands, feel free to contact Basic Mercat to check the availability of the pieces that interest you, by phone, at +376 885 110 or by WhatsApp at +376 609 110
When you shop at Basic Mercat in Andorra la Vella, you will find the best prices and expert customer service.